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Rolex Resale:a Beginner’s Pricing Guide

August 10th, 2009
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Used rolex: that is the topic of this post. If you come to this site looking for information on rolex resale pricing, you have come to the right place. I give you no frills information on how to buy used rolex.

Before you proceed, I would like to recommend my two part articles on how to physically examine a used rolex. All together, these 2 articles will give 9 powerful tips on spotting a real rolex. If you are buying rolex resale, I highly recommend you check out these articles on how to buy used rolex.

Well, when buying a rolex resale, there is only one word that matters: condition, condition, condition. The thing you should keep in mind is that the more worn out a used rolex is, the less money it will fetch in the marketplace. Assuming two identical models of used rolex. the one which is worn less often will of course be less valued in the market. This is the golden rule of buying rolex resale. Keep that in mind.

Let’s talk now about the main focus of this article, which is the right pricing for a used rolex. The first step is to use the list price of a new rolex watch. Typically, there will be a ‘discount’ factor we can apply to the list price for a new rolex because people expect that from buying stuff over the Internet. What is the size of this discount? On average, it will range from the high end of 40% to the low end of 20%, depending on the site you are buying and other factors like desirability of certain models, difficulty in obtaining, rarity of discontinued models, as well as several other factors, which I’ll go into in another post.

We can make this clearer by using an illustration. Say there is a new rolex selling for say $5,000 and the general discount factor for buying on the Internet is around 20%, then the price will be around $4000 ( we take 80% of $5,000). If you have a used version of this rolex, and this watch had signs of wear, then the buyer would not spend more than $3,500 or even $3,000 since he can buy a new rolex for $4,000.The general rule of thumb is that a used rolex should be sold for around 30% to 50% of list, depending on condition and age. Of course, many brands have a much stronger resale quotient such as Rolex.

A special note you should remember is that there is a unspoken factor for the pricing of used rolex. This factor is the strict guidelines that rolex has about dealers’ discounting, which gives us the benefit of a steady price. This is one of the reason why the prices of used rolex will not depreciate but may rise over time. This also explains why buying rolex resale makes sense since it has strong staying power.

A side note: When you are buying rolex resale, you will come across rolex vintage watches. The most popular models for rolex vintage watches includes the First Rolex Submariner, later coined the James Bond, the Early GMT Master made for Pan Am transatlantic Pilots, the First Rolex Explorer’s made famous by the Everest Expedition, the later Explorer II worn by Steve McQueen. All these models are worth buying as they retain value very well and is a worthwhile addition to any collection.

So, if you are thinking of buying a watch, buying used rolex will be a great choice.

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Buy Pre Owned Rolex For Investment

August 5th, 2009
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A used rolex is one of the best way you can hold value as an investment. Buying a used rolex can be considered a better choice than buying other brandsWhen you buy used rolex, you can be assured it is THE brand to purchase relative to other watch brands. Currently, with the economy in a downturn, investors are going to other forms of purchases, including buying a pre own rolex. To them, purchasing a pre owned Rolex watch can be a investment vehicle, which will hold its purchase value and return their investment in dividends.

Unlike most watches, a used rolex can actually keep its value long after the initial purchase. Further, their value actually increase in over time, as they become collectors items and are passed on through the different generations. Another reason that makes pre owned rolex is a great investment is that you get retailers constantly increasing the price over time. This might sound strange but it is actually great news for people who have pre owned rolex – as the retail price rises, so does the value of the watch. Hence, purchases of authentic pre owned Rolex watches can be a solid investment. Now, with online shopping getting more safe and secure for the average consumer, it is now more convenient to go to the Internet and find a used rolex. Do watch out for fake rolex though. It is advisable that you read my previous posts on how to tell the difference between a real and fake rolex when you decided to buy used rolex online.

If you take proper care and maintain your watch, a used Rolex will last a you a lifetime. Unlike a new Rolex watch, which will depreciate in value up to 30% immediately after you slip it on, a pre-owned Rolex watch will greatly hold their value. What’s more, a pre owned rolex has a timeless design, which means that you wouldn’t ever go out of fashion wearing a rolex that has been used.

As for the performance, a used rolex is as good as a brand new one. All of certified pre-owned Rolex’s go through hours of stringent quality-control testing and certification processes. All parts and accessories including the bracelet, crystal, dial, bezel, lug, and crown, will be carefully examined by our Rolex certified watchmakers for cosmetic and aesthetic imperfections. Please ensure to get the proper certifications when you buy a used rolex so that you can be assured that you are getting the real deal.

If you want to get a goos price for a used rolex, you will need to go online to uncover the hidden gems. You can try online stores such as www.bestoftime.com which acquire pre-owned timepieces exclusively from collectors and other jewelry stores. They are able to command lower prices far below retail jewelry stores. To find other reputable online stores, you can go to the Gemological Institute of America, Jewelry Guild, and the Better Business Bureau.

If you want to purchase a time piece as an investment, I would strongly advice you to buy pre owned rolex because they give you the highest potential returns for your money.

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Tips To Buy Used Rolex: An Examination Guide Part 2

August 1st, 2009
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My two part article that talks about what things you should watch out for when physically examining a second hand rolex for sale. You can see part one of the guide here: buying used rolex, an examination guide part 1.

Tip #5 -A real rolex has very straight bracelet

For rolex, the bracelet is a finely craft piece of jewelery. There is no room for uneven placement of the metal pieces that formed the bracelet. Use this fact to help you examine whether the used rolex is real or fake. Lay the watch carefully over a soft surface with the watch facing down. Then, look at the links in the bracelet. Make sure they are hanging nice and smooth. The bracelet is what holds the watch to your wrist and it accounts for a lot of the value of the whole watch.

Tip #6 – Real rolex has no clear back cover

Many of the fake rolex watches have a clear window on the back that allows you to see the mechanism. Although this may look awesome, it is a big give away that the used rolex is a fake. This is because rolex has yet to make a watch with a clear back cover. Hence, once you can see the inside of the watch from the back, be assured that it is not the real thing.

Tip #7 – Look out solid winding stem, rather than glued on crown

This is a more difficult tip as you need to look carefully at the winding stem of the watch. Focus your eyes on the part used to set the date and wind the watch on non-automatic models. A real rolex should have its crown trademark molded into the end of the stem. If you can’t spot the crown, forget the deal as it is very likely a fake. However, even if it does have the crown, it is vital that you examine another area: the stem from the side. The real rolex will mold the crown together with the winding stem as one piece while a fake rolex only has the crown glued onto the end of the winding stem.

Tip #8 – A real rolex has triplock seals

Most of the rolex models, like the Submariner, Sea-Dweller and Daytona, use an extra seal within the threads of the winding crown’s tube. To see this extra seal, you need to fully unscrew the winding crown. The gasket looks like a small o-ring. Many of the fake rolex do not have this extra seal. For fake rolex that have these seals, the seal is not functioning. A real rolex has been finely instrumented so if you got a rolex of which the winding stem doesn’t unscrew to set the time, or is loose after doing so, you know you’ve got a fake in your hands.

Tip #9 – A real rolex has moving holograms on its back cover

A hallmark of a real rolex is a Hologram-encoded sticker on the back of the watch. This hologram can be identified by the trademark crown sitting above the watch’s reference number. If you view these hologram stickers from different angles, you can see different appearances. This is the litmus test that most fake rolex will fail as they usually have hologram stickers that don’t change appearance.

With that, it brings me to the end of this two part guide. If you want to used rolex, you might want to keep this guide around to help spot the difference between a real and a fake rolex.

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Buying A Used Rolex: An Examination Guide Part 1

July 27th, 2009
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I write this article to offer you tips on how to spot a real from a fake rolex when physically examining the watch. It relies on you physically examining the watch and looking out for the differences highlighted below. If you want to used rolex, this guide can ensure you get what you are paying for.

Tip #1 – Real rolex is heavy

A real rolex with a metal bracelet should feel heavy. In fact, it should feel more heavy than any watch you have try before. Simply hold the watch in your hands to see if it is heavy. On the other hand, a fake rolex will be light. This is a clear signal that the watch might be a fake. For models that are used for diving purposes such as Submariner or other Oyster cased model, the watch itself should be heavy. That’s how it can sustain such intense underwater pressure. Hence, make sure that when you buy a used rolex, it should feel heavy, not light

Tip #2 – Real rolex uses crystal

A real rolex watch have a crystal transparent piece that enables people to see the dial face while protecting it. Most non rolex watches tend to use plastic, rather than crystals. However, for real rolex watches, they use a sapphire-like crystal. This is a real easy thing to see. Don’t used rolex that looks like it uses cheap plastic crystals or thin glasses. Only buy used rolex that has a crystal piece.

Tip #3 — Real rolex has big date while a replica rolex has a small date

If you look at any rolex, there is likely to be a bubble-like date window. The reason for the bubble is to magnify the numerals and help users tell the date more clearly. This is something that all real rolex possesses. However, when you see that the date number on a used rolex is crocked or not magnified, be aware that it is likely to be a fake. Every rolex is perfectly made so a real rolex will not allow such imperfections to happen. Same thing is true with the numerals and arrow points on the dial. If they don’t look perfect, don’t buy that watch!

Tip #4 – The second hands of a real rolex has very smooth movements

Looking at the second hands of a rolex watch can give you a very good way to tell if it is a real or a fake. Specifically, you need to watch the movement of the second hand closely. On a real Rolex (with a few exceptions you’re not likely to run into) the second hand rotates smoothly around the dial. On most rip offs, the second hand “ticks” second by second around the dial. Once you see that the movement of the second hand stutters, raise your alarm alert as it is strong indication that this is a fake rolex.

This concludes part 1 of this article. Watch out for part II as I continue to provide tips on buying used rolex

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